Gumption Design Co., LLC
Zachary Johnson-Medland
Gumption Design Company started as Zach Johnson-Medland Designs. It was a small side project and a way for Zach to do what he loves, with people and brands he believes in. Now, it’s grown to be a vehicle of brand growth, intentional strategy, and business development to help brands have the power and skill of a design agency and the convenience of a fellow business owner who wants them to succeed.
At Gumption Design Co. we understand the importance of filling yourself up and contributing to the world around you. We believe that good design, in business and in life is the key to creating a better world.
MISSION
Gumption Design Co. creates craftsman-quality branding through sustainable, predictable, and imaginative design practices.
VISION
Our vision is to create a business where we enjoy what we do, and influence the people, businesses, and environment around us positively.
VALUES
Quality and Customer Service: Provide the most value to service the client
Creativity: Work in a way that inspires others and reinvents the wheel unnecessarily, but practically
Equity/Equality: All people are created equal and deserve equity in relation to their imbalances
Sustainability: Work in a sustainable manner: environmentally, communally, and in all business manners
Balance: Create balance through work that is visually impactful, not physically or mentally
Dynamism: Dynamism of a Cyclist by Umberto Bocciono comes to mind. Dynamism helps one work effectively in a way that can be fast when necessary, and slow when needed.